Vespa Primavera Pop Vespa

Pop Vespa is an interpretation of the new Vespa Primavera – launched in 2013 – created by Maddalena Carrai, a young artist from Livorno, who decorated the scooter “live” at the Piaggio Museum, in front of visitors, in the spring of 2014. The Vespa was presented to the public with a musical event on 21 June the same year. Maddalena Carrai is a graphic design student at the Fine Arts Academy in Florence, where she follows Andrea Mi’s multimedia language courses. After seeing some of Maddalena’s designs, pop star Lady Gaga asked her to produce graphics to «decorate» the fan village that goes with her on her tour.